Digital Marketing Strategist
During this project, the Rizer will help to gain exposure, recognition, and sales for Bundles & Bits, a multicultural natural hair and skincare brand. The Rizer will work closely with the co-founder to develop creative marketing strategies, then work to implement them on their own. Areas of work include:
- Social media development (Facebook, Instagram, Tik Tok)
- Content calendar creation and consistent posting throughout sites
- Research tools and technologies to help automate
- Content creation
- Email newsletters, website updates and blog
- Utilize existing photos and collateral to create micro-messages and multi-functional content
- Outreach and publicity
- Marketing plan implementation
The goal is to spread awareness of the brand, increase online presence, and sell Bundle & Bits’ mission! The Rizer has the unique ability to engage with an early company and frame its longer-term marketing strategy
The ideal Rizer has previous experience in developing marketing plans and working social media. The Rizer is familiar with Canva and has the ability to make a little content last a long way. The Rizer is passionate about the company’s mission and will come to the project with ideas on how to successfully propel the brand.
Bundles & Bits will develop and execute an innovative marketing strategy to gain brand awareness and new customers. The Rizer will have the opportunity to work with the co-founder to brainstorm marketing strategies, then implement them within the company. The Rizer will gain great experience in a real-world situation in creatively executing strategies.
Start Date: June 21 End Date: July 30 (8-10 hours per week) Week 1: Onboarding, learning about the brand, and developing ideas. Establish goals for social media sites and Linkedin and begin creating a content calendar. Week 2: Continue growing social media, finalize marketing strategy, begin outreach to relevant influencers and networks Week 3: Implement a minimum of ONE unique marketing strategy to gain awareness and customers Week 4: Implement a minimum of ONE unique marketing strategy to gain awareness and customers Week 5-6: Continue utilizing social media and developing new ideas for marketing