Digital Marketing

Project Overview

During this project, the Rizer will be responsible for digital marketing for Tavolino. The Rizer will utilize a post planning / management platform to stay organized and track engagement. The Rizer will work on each business’s Facebook and Instagram account, posting consistently (twice a week) and promoting a few posts per account. Ideally, the Rizer is located in New Orleans and can visit the businesses to collect photos for content!

• Tavolino – pizza lounge
  • Update and maintain consistent posting on Facebook and Instagram accounts
  • Reach out to influencers, bloggers etc. for PR work
  • Create new digital content
  • Develop at least one promotional campaign

*Note: This project will be managed by Rize. The Rizer will meet with the client, but report to their Rize Project Manager with any questions, progress reports, and feedback. Please do your best to answer the application questions given the limited online information about the businesses.

Ideal Student

The ideal Rizer is ambitious, proactive, and has social media management experience or knowledge. The Rizer can create both graphic and photo content, will promote posts, and uniquely brand each business’s online presence. The Rizer must be open to learning and receiving feedback and has strong communication skills.

Outcomes

The Rizer will help boost the sales and engagement levels for Tavolino. The Rizer will network with the New Orleans community and provide invaluable services to the small business.  

Timeline Detail

10-12 hours a week Week 1: Onboarding, meeting with the clients and project manager, finalizing plans and goals for the project. Document initial starting point for KPIs and conduct social media audit. Rizer creates a budget proposal for how much they anticipate spending on promotions. Week 2: Gather relevant content. Update all social media accounts. Create posting schedule with graphics, captions, and hashtags. Begin posting asap. Week 3: Continue posting and creating content. Engage with followers and other relevant accounts.  Week 4: Continue posting and creating content. Midway check-in on KPIs. Week 5: Continue posting and creating content. Second reach out to organizations and relevant creators, magazines, news sources etc. Week 6: Final meeting with clients and Rize manager to formally present work and progress made on KPIs.