Outreach & Research

Project Overview

During this project, the Rizer will partner with TooCute2Swag, a New Orleans company that specializes in providing mani-pedi bags as the perfect gift for a loved one. The Rizer will conduct market analysis to research similar competitors and their marketing strategies. The Rizer will also be responsible for researching businesses around the surrounding area and conducting outreach to bring TooCute2Swag’s products to a larger market. 

Ideal Student

The Ideal Rizer should be a motivated and detail-oriented individual with previous experience conducting market analysis and outreach. The Rizer should be comfortable working independently and with a team. The Rizer should have strong communication and presentation skills with the ability to present findings and recommendations to the founder. Lastly, the Rizer should be passionate about market research and have the drive to help small businesses succeed. 

Outcomes

• Increased understanding of competitors and their marketing strategies 
• A greater understanding of the product's target audience and best practices for increasing engagement and following
• Increased brand recognition