Social Media Manager

Project Overview

During this project, the Rizer will partner with TooCute2Swag a New Orleans-based specializing in providing high-quality mani-pedi bags as a perfect gift for a loved one. The Rizer will collaborate with the owner and develop and implement a comprehensive social media strategy that increases brand image and marketing efforts. 

Ideal Student

The ideal Rizer is creative, strategic, and results-driven. The Rizer should be passionate about using social media to increase a brand's image, identity, and overall online presence. The Rizer should be proactive about their work and should be comfortable working alone and with a team. They should have a good understanding of social media algorithms, trends, and best practices to craft and implement a social media strategy.

Outcomes

• Increased Brand Awareness 
• Increased Online Presence: Build and expand the brand’s social media following, and engagement, and improve overall online presence.
• Increased Web traffic: Increased marketing should drive company traffic and increase new and returning users to the site. 
• Increased Customer Engagement

Timeline Detail

March 1 - April 30   8 weeks, 10 hours a week   Week 1: - prepping!

• Update all existing social media accounts
  • Consistent profile pictures, message, description, accurate website/contact info
• Conduct social media audit
  • Check the number of followers, engagement levels, posts, best post etc. prior to beginning posting
• Research and analyze competitors
  • Identify and document popular industry content, trends
• Set goals
  • Work with employer to establish company tone, vibe for the social media accounts (colors and language), and set 3 tangible goals for social media engagement (ie 200+ more followers by this date)

• Collecting content
  • Gather enough content for at least 3 posts before you begin posting
  • Use existing photo and video content, collect relevant articles
  • Utilize Adobe Indesign or Canva for content creation
• Update followers, remove old irrelevant accounts, follow aspirational business accounts, potential customers, and other businesses you want to be associated with
• Create a content calendar and plan out future posts
  • Establish a posting schedule - minimum 3 times a week
  • We recommend using planoly for Instagram, Pinterest, Facebook, and Twitter
  • Or utilize the Rize content calendar template

• Begin posting!
  • Engage with followers and accounts you’re following (liking, commenting, resharing etc.)
• Continue developing marketing strategy
• Plan and develop a marketing campaign
  • Giveaway, feedback etc.

• Continue posting/schedule posts/ collect content
• Execute marketing campaign

• Continue posting
• Conduct a closing audit
  • Did you meet your goals? Why or why not?
  • Document new levels of engagement, followers, and number of posts